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Katie Horton | LEXICON Vegas

Katie Horton

TOPIC: Creating Successful Publisher Partnerships

Katie Horton is Publisher of Digital Media at Greenspun Media Group. A local publishing pioneer, Greenspun Media Group offers an extensive array of unique branding and marketing opportunities. Katie directs digital strategy and new product initiatives for the company, including monetization of brand partnerships through social media and email initiatives, reporting and analyzing each campaign based on advertisers' KPIs and building 1st & 3rd party data strategies. She is also responsible for the management of multiple products directed toward strategic business objectives, such as the metered paywall implementation on LasVegasSun.com.